The economic development Vision Plan will serve as a roadmap for Lincoln to become a globally competitive destination city, will detail industries that Lincoln is equipped to focus on and how to optimally align the city’s assets for future prosperity. The Vision Plan outlays strategies that will best allow Lincoln to attract and retain the types of workers and businesses to be competitive on a worldwide playing field.
The Angelou team conducted a stakeholder engagement process, which included dozens of interviews with key stakeholders from the public and private sector, focus groups with experts from leading sectors of the economy, accumulated critical feedback from members of the Steering Committee (made up of industry leaders), and captured responses from nearly 3,000 residents and businesses participants in the online survey. (That is a record level of engagement among AE client cities, and it communicates very robust community interest in participating in Lincoln’s economic future.)
The stakeholder engagement was then supplemented with extensive quantitative and qualitative research to provide a thorough market assessment of the community’s strengths and weaknesses and the current and future economic trends. The market assessment weighed Lincoln’s quality of life and business environment against benchmark cities.
To ensure the economic prosperity and global competitiveness of Lincoln, AE recommended the community should focus on three broad, overarching strategic objectives:
These three goals form the backbone of the Vision Plan and are supported by specific strategies and actionable steps that will facilitate their realization, including:
AngelouEconomics was engaged by LPED more than a decade ago to create an economic development strategic plan that was designed to keep the city competitive in the global marketplace. From this plan emerged a diversified economic base, improved public-private partnerships, a burgeoning startup community, the Lincoln Young Professionals Group and a revitalized downtown district (Haymarket).
The new Vision Plan details goals, strategies and actions for Lincoln to pursue which account for the community’s challenges and leverages assets that will best secure Lincoln’s economic future.